730,000 New Yorkers don’t know they have diabetes.
Campaign Corner
Campaign Corner
November 19, 2009
Dear Colleagues:
I am proud to announce the launch of our “Half the Care” social marketing campaign. “Half the Care” is an initiative to engage providers in helping their patients break through the barrier we have faced for so long: getting people all the care they need for their diabetes and all the secondary prevention they need to live long and healthy lives. The timing for this could not be more appropriate. With health reform discussions pointing the finger at our health care system for its extraordinary expense and its inability to prevent the preventable, we want to help providers all over New York State become a part of the solution.
Campaign Corner
July 31, 2009
Diabetes. Seems simple enough. Too much sugar in the blood. Take medicine or insulin injections and the sugar goes down. Problem solved, right?
Wrong.
The more we learn about diabetes, the more we realize how complex this disease really is. Diabetes is a metabolic disease. What that means is that it affects many parts of the body and many different functioning systems. In fact, there are few parts of the body that are not affected by diabetes, especially if it is uncontrolled.
